Recent Entries
Post #6 - Because we needed to have 6
So, Olivier's favourite brand is ... ? ... I don't know actually ... I think I fell stronger negative feelings towards the brands I don't like than to... read more
Post #5 - Personality
Now ... the Ottawa Senators are another brand ... and don't try to tell me they aren't! They have a story, positioning (which, you know ... went from ... read more
Post #4 - Brand Loyaly
You know what I love? I love MY stuff ... I love my car, I love my shoes and my clothes, I love the beer I drink, I love my computer, my laundry soap,... read more
Post #3 - Brand Characters
Please, bring back the Bell Beavers ... please! I know it wasn't everyone's favourite, but Frank and Gordon became something of a Canadian icon ... li... read more
Post #2 - Positioning
Of course, there are many important elements that go into a brand ... but one important element is brand positioning. There is a huge amount a researc... read more
Brand Blog Assignment - Post #1 - The Brand Story
Throughout life, people are exposed to million and millions of brand messages though many different forms of media and different channels. Today, gett... read more
wrapping up ...
Right … so, it’s all over for Olivier at Ogilvy … on the plane right now on my way back home … mostly excited to come back,... read more
nearing the end ...
Will this be the last post?! ... possibly ... at the rate I'm writing about one a week, but I'm sure there will be at least one more to wrap it all up... read more
I have not written for a LONG TIME ...
... I know ... I know ... it's been a long time. I do appologize ... I've been absoutely busy and the pub across the street that has free wi-fi hasn't... read more
pictures ....
click this link to see pics of the Ogilvy office and my route to and from work ... http://www.new.facebook.com/photo.php?pid=608696&l=e87bc&i... read more